Sell-side
What will a buyer find that you have not?
Most of our work is on the buy side, taking apart data rooms that professional advisors assembled. Readiness turns that experience around: we run a buyer's questions against your business before a buyer does.
Every finding a buyer makes is either a fix you could have made or a discount you are about to take. Which one it becomes is decided before the data room opens, not at the table.
What the room asks
92 questions across 12 categories.
A buyer's diligence is not an inspection. It is a question bank, run by people whose job is to find the gap between what you said and what you can evidence. If you are unprepared, the questions arrive one at a time over months, while you are still running the business. By the time each late answer arrives, the buyer has already priced the worst case.
Every gap has a price.
Every gap ends in exactly one of six outcomes. A task list is free advice. A price consequence is a number, and that is why owners act on it.
| Class | What the buyer does |
|---|---|
| GATE | Stops. No deal at any price until it is cured. A licence that will not transfer, a landlord consent nobody asked for. |
| INDEMNITY | Takes an uncapped indemnity or holds back part of the price. |
| FINANCING | Cannot fund it. The lender's case fails, and the offer goes with it. |
| MULTIPLE | Takes a turn off the multiple on the whole business, for concentration or dependency. |
| PEG | Moves the working-capital target. A direct price adjustment at closing. |
| EARNINGS | Makes a permanent deduction from earnings, which the multiple then magnifies. |
Five of these have a price. A gate does not. That is why gates are worked first, and why we never soften one into a discount.
How the review works
- 01
Score what you can evidence today.
The review is an interview with you and your controller, not a document dump. Each item counts as answered only if a document backs it. Remembering that something exists is not enough.
- 02
Triage every gap.
Cure it before the room opens. Disclose it on your framing rather than the buyer's. Or accept the discount knowingly instead of arguing it at the table.
- 03
Answer the bank once.
The output is the evidence itself, assembled so the buyer's questions are already answered when their team arrives.
Our standard
Your readiness is your weakest category, not your average.
A buyer prices the weakest thing in the room, so we do too. A red scorecard with open gates is a legitimate answer. It means not yet, not never, and it is the cheapest version of that news you will ever get.
When you are ready to go to market
We can take the process from there: the teaser, information memorandum and management presentation; a data room released in stages as the process advances; a buyer list built on real appetite, not category; and offers compared on certainty and structure, not headline price.
Run the bank before the buyer does.
The readiness review is paid, scoped and standalone. You learn what preparation actually costs before committing to a sale, and we learn whether the business is ready before we put our name to it.